Your ads fill the store. Now they get the credit.
Most of your sales happen at the counter, where Meta can’t see them. CounterMeasure sends every in-store sale to your Meta dataset automatically, so your campaigns optimize for real shoppers and your reports show real results.
lower cost per purchase on local campaigns once in-store sales were flowing, across live resale stores.
to connect a store: paste a dataset ID and token and we check them with Meta on the spot.
hashing of every email and phone on arrival. Raw customer details are never stored or logged.
How it works
A sale rings up at your counter
Your POS already records the customer’s email or phone at checkout.
CounterMeasure cleans and protects it
Contact details are hashed on arrival. $0 and stale transactions are filtered out, and duplicates are dropped.
Meta credits your ads
Each sale lands in your store’s dataset as a Physical store purchase, ready for in-store campaigns and reporting.
Built for Plato’s Closet, Once Upon a Child, Clothes Mentor and other resale franchises. Works with ResaleAI, Resale1, or any POS that can send a file or call an API.